Cheryl Strauss Einhorn

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Cheryl Strauss Einhorn

Cheryl is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals, companies and nonprofits to solve complex problems. Decisive offers digital tools and in-person training, workshops, coaching and consulting. Cheryl’s taught for many years at Columbia Business School and at Cornell Tech. She has won several journalism awards for her investigative stories about international political, business and economic topics. She’s authored two books on complex problem solving, Problem Solved for personal and professional decisions, and Investing In Financial Research about business, financial and investment decisions and is writing a new book about different decision-making approaches called How You Decide. For more information please watch Cheryl’s TED talk and visit areamethod.com.

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