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Introduction to Product Management – Cognitir

October 29, 2021 - October 30, 2021

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Overview

A two-day virtual conference, Presented by Cognitir

A recent Wall Street Journal article highlighted product manager as the new dream job for MBA students. A product manager is the conductor of the orchestra. He/she works cross-functionallywith engineering and design to identify new products to build as well as what features to add and remove from existing ones. Product managers interface a great deal with customers to try to understand their needs with the aim of building things that they actually want.

Product management sits at the intersection of business, design, and technology. As such, successful PMs need to learn a variety of skills ranging from wireframing to data analytics. In this course, participants will be exposed to key product management topics, including A/B testing, wireframing, and leading user interviews. The class includes an in-class project where participants will build an MVP for a business idea that they have.

Attendees can use either a Mac or Windows computer for this workshop.

This training is often taught together with Introduction to Web Development in a two-day workshop since both classes complement each other. Attendees usually take Introduction to Product Management on the second day.

Standard Rate
$515 Members | $615 Nonmembers

Course Curriculum
Course Developers
About Cognitir

Additional Details

What This Course Offers

  • PRODUCT MANAGEMENT OVERVIEW
    An introduction to what product management is and how the role fits into the technical ecosystem
  • PROBLEM SOLVING STRATEGIES
    Practice breaking down complex business problems into smaller, more manageable chunks
  • COLLABORATIVE ENVIRONMENT
    Participants will discuss product management topics with other attendees and their Cognitir instructor, as well engage in numerous use case exercises
  • DEEP UNDERSTANDING OF ANALYTICS AND A/B TESTING
    An understanding of how to analyze product data to optimize decision-making
  • EXPOSURE TO TOOLS
    Students will use real-world PM tools in class so that they can hit the ground running during internships and full-time jobs
  • SUPPORT BEYOND THE CLASSROOM
    All Cognitir participants receive a certificate of completion, and instructions on how to add the course to their LinkedIn profiles

    Who Is This For

    This workshop is relevant for business and finance individuals who want to enter product-related roles in organizations. This class would also greatly benefit entrepreneurs, management consultants, and anyone who is interested in breaking into the technology industry.

    Not sure if this is the right course for you? Contact us.

    DO I NEED EXPERIENCE WITH PRODUCT MANAGEMENT TO JOIN THIS COURSE?

    No, you do not need any prior product management experience for this course.

    DO I NEED EXPERIENCE WITH COMPUTER PROGRAMMING OR DATA SCIENCE TO JOIN THIS COURSE?

    No, you do not need any prior programming or data science experience for this course. That being said, if you do have such experiences, they will bring your analytics to next levels as you will be able to more deeply analyze the data for predictive potential.

    WILL I BE ABLE TO BUILD MY OWN MVP BY THE END OF THE COURSE?

    Yes! You will have the chance to think through, design, and build the cheapest and easiest MVP for your idea.

    Visit our FAQs to see commonly asked questions from participants.

    Sponsorship Overview

    For over 80 years, CFA Society New York—formerly known as New York Society of Security Analysts (NYSSA)—has been a leading forum for the exchange of information among investment professionals. Our mission is to raise standards of practice in the industry for the ultimate benefit of society. Towards that goal, CFA Society New York content is curated by volunteer practitioner interest groups that strive to shape the future of the industry. A bold line exists between the financial support by organizations to maintain the quality of our programming and the selection of speakers who contribute to dialogue in our community. To that end, a ceaseless commitment to transparency is something we consider foundational to our cause.

    Please be advised of the following information related to Society sponsorship and support:

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    Inclement weather

    CFANY reserves the right to cancel or reschedule all in-person events within 48 hours when inclement weather has been forecasted and travel is restricted by city officials.  The program may also be produced solely via livestream in such circumstances.  Please note the cancellation policy regarding refunds and substitutions.

    Refunds, Cancellations, and Substitutions

    • 72 HOURS ADVANCED NOTICE OR MORE:
      • Full refund issued
    • WITHIN 48 HOURS OR AFTER EVENT HAS STARTED:
      • No refund

    All requests for cancellation or refunds must be sent to seminars@cfany.org.

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